Diversity is the watchword when it comes to my professional background. From working in my family’s small town business to collaborating with marketing teams in the B2B sector, my goal has always been to build relationships and to help people find the right solution for their situation or problem.
Three unifying threads connect all of my previous work experiences
- A passion for building relationships and collaborating on complex projects
- My ability to creatively solve complex problems, and help others do the same.
- My capacity for storytelling and building unified narratives.
Digital Marketing Account Strategist
The role of the account strategist is to collaborate with clients’ in-house marketing teams in order to create a unified web marketing strategy. The requires building rapport with stakeholders, securing alignment on campaign KPIs and goals, and defining the scope of the project.
The majority of the campaigns I have developed and overseen are designed to drive organic traffic and brand awareness through SEO strategies and the creation of original content. I work with a team of editors and analysts who support the campaign through research, content creation, and technical audits. Monthly reporting is one of my responsibilities, and I excel in this role because of my ability to craft a cohesive narrative out of many data points.
SEO Content Editor
Prior to my work as an account strategist, I worked as a content editor with an SEO focus. I was responsible for delivering large and complex content campaigns of between 2 and 15 new assets each month.
One of the functions I enjoyed most about this role was researching the clients’ overall marketing strategy, branding, positioning, and the competitive landscape. My work required me to build trust with the client, primarily through developing and presenting a strategic analysis that explained why a particular piece of content made sense within the campaign.
For eight years, I worked in communications for two Catholic nonprofits. During this time, I created original content for print and digital media and managed outreach efforts for members and donors. I also developed our mass email campaigns, served as an event planner for national conferences, and produced a range of documents including business and strategic plans, articles, and executive correspondence.
Prior to my work in the nonprofit sector, I spent seven years managing a contractor supply company. In this role, I wore many hats and was ultimately responsible for the business’s performance by just about every KPI. During this time, I managed our website and online presence, served as the primary liaison to our clients, and oversaw the operations and finances of the business.
During my tenure, the business grew to the point that where we needed to expand, so we built a new facility for our growing warehouse and operations team.
In addition to leadership and communications roles in the private and nonprofit sectors, I’ve also worked as a college-level instructor of English and Writing. I’ve primarily worked with 1st and 2nd year-college students who are at the beginning of their professional/academic careers, and I love helping my students build their confidence and hone their communication skills.