SEO: Optimizing Non-Text Components
Non-text components include images, videos, audio, infographs, and other media that are not purely text. In order to maximize their effectiveness, the HTML surrounding these items requires additional attention.
Strategies
- Optimize text around these components. Focus on descriptions, HTML elements, and transcripts.
- Make use of microformatting. See Schema.org for microformatting guidelines.
- Use a video sitemap to make sure the search engines understand your content. Check out this video sitemap guide from Moz.
- Analyze content quality. One tool for doing so is the Moz On-Page Grader.
