SEO: Optimizing Non-Text Components

SEO: Optimizing Non-Text Components

Non-text components include images, videos, audio, infographs, and other media that are not purely text. In order to maximize their effectiveness, the HTML surrounding these items requires additional attention.


  1. Optimize text around these components. Focus on descriptions, HTML elements, and transcripts.
  2. Make use of microformatting. See for microformatting guidelines.
  3. Use a video sitemap to make sure the search engines understand your content. Check out this video sitemap guide from Moz.
  4. Analyze content quality. One tool for doing so is the Moz On-Page Grader.


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